Start one
Pick someone who deserves it: a birthday, a new job, a big game, or just because. Record the first clip and set when it drops.
Hype your people.
Friends each add a quick clip. It all drops at once, for one person, as one reel.
Pick someone who deserves it: a birthday, a new job, a big game, or just because. Record the first clip and set when it drops.
Send the link to the group chat. Everyone adds a clip of up to 15 seconds, with music, stickers, effects and text.
At drop time they get the whole reel at once. They can send hearts, a thank-you, or their reaction back.